

Seduced by the Packaging
As consumers we tend to gravitate to our favorites in the grocery aisles! Whether it’s our cereal, bread, snacks, or baking products, we usually reach for the familiar. However, I’m an exception! It’s probably because of my background as a Graphic Designer/Photographer & Horse Trainer but I confess that I just might buy products based solely on the shape, colors or materials of what the product is encased in. And here’s a great example! A couple of nights ago —just stopping b